Flyers, professional vs basic.

[Diwrnach]

Up until now my flyers have always been double sided, glossy pro looking, though I have read in various places that people have had better responses from a small basic black and white flyer they printed off at home.

Anyone have any input? considering giving the basic kind a go, but not sure.

 

[Ben Wright]

I'm having real success from home-made black and white flyers I have printed off at home.

My are a small square 3.5 inches by 3.5 inches. I leafletted an area the other day and 5 people rang me.

I was about to get some professional looking flyers but seeing as this method is reaping such good results, I'm not going to. The reason I think a homemade flyer that is only very small (like the ones I'm pushing through) is good because it looks DIFFERENT. If you're pushing a glossy flyer through it looks exactly the same as all the other junk mail they get through - the menus, the Macro magazines, the Farmfoods Catalogue etc.

Try some homemade ones that are very basic and straight to the point and see if you get a result.

 

[Diwrnach]

That is what I was thinking s well, might have to give it a go /emoticons/smile.png

 

[boarcity]

i had very good results from cheap homeprinted handwritten flyers. they looked as if a big kid had written them . i built my round on them

 

[Diwrnach]

I'm reading similar elsewhere as well, seems very basic, simple, cheap, home made flyers do better than professional glossy ones?

Odd.

 

[boarcity]

i used to like printing em- the print room scenario /the challenge of fault finding when the inks wont come thru properly

manys the night nobody could sleep properly in this house cos a printer freshly loaded with ink was chuggin away on auto . " just ignore it and get to sleep , itll be finished soon. "

 

[Diwrnach]

Don't suppose either of you have a picture of what you did? or what did you have written on them? just had a go at making my own but end up getting carried away and saying too much.

 

[Tuffers]

I've got a City & Guilds in printing /emoticons/smile.png

 

[Diwrnach]

That must of been an easy one, just click print don't you?

 

[boarcity]

I've got a City & Guilds in printing /emoticons/smile.png

did you ever say "hold the press" and mean it for real?

 

[boarcity]

Don't suppose either of you have a picture of what you did? or what did you have written on them? just had a go at making my own but end up getting carried away and saying too much.

View attachment 3080

 

[TolishAPurd]

I think you guys are onto something with this.

 

[SPCleaning]

I use homemade 'I cleaned your windows whilst you were out' Slips on card.

I had hundreds of printed leaflets made but used very few. Things took off by word of mouth. I agree that the glossy printed type could be thrown without them being read because of the junk mail.

Also, potential customers may think your prices are higher because of the glossy image, and homemade may give the impression that your prices are lower. Of course your prices may be the highest in town. It's all about perceptions.

 

[Tuffers]

That must of been an easy one, just click print don't you?

/emoticons/tongue.png

 

[Smurf]

I suppose it all depends what type of custom you want to attract and what image you want to portray. There seems to be pro's & con's for both types of leaflets.

 

[Diwrnach]

That is what I always thought as well Smurf, and always used a nice glossy pro leaflet, but after doing some research it seems that cheap home made ones perform better?

 

[Smurf]

council estates etc - cheap n cheerful would be my line of thought.

multi million pound houses posh leaflets maybe you will find might work better.

 

[boarcity]

i agree. it depends what your target market is. iv always aimed to work on the big council estates and most of my effort is always focussed on them.

 

[SPCleaning]

I only target large houses these days. Manor houses, Country homes etc.

I find out who owns the property and then write a letter introducing myself and the service I provide, on decent paper and send it via Royal Mail.

That has worked well.

 

[Diwrnach]

I only target large houses these days. Manor houses, Country homes etc.
I find out who owns the property and then write a letter introducing myself and the service I provide, on decent paper and send it via Royal Mail.

That has worked well.

How do you go about finding out who owns the property?

 

[Duncs]

I only target large houses these days. Manor houses, Country homes etc.
I find out who owns the property and then write a letter introducing myself and the service I provide, on decent paper and send it via Royal Mail.

That has worked well.

never tryed that but sounds really gd and professional SP