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33634 leaflets going out.

  • Thread starter Solarpanelcleanington
  • Start date
Don't really know. There's 10,000 in the first wave, the earliest they could go out is today. It's up to postie when they go out. I may have to stalk some this week to check they're being delivered!

 
Recently found a guy/company who charges £25 per 1000, although these would obv go out with others.

Im planning in having 10k go out before crimbo.

Wondering what the returns are like compared with paying for canvassing...

 
Recently found a guy/company who charges £25 per 1000, although these would obv go out with others.
Im planning in having 10k go out before crimbo.

Wondering what the returns are like compared with paying for canvassing...
royal mail deliver by the bucket full over in ni they have the flyers elesctic band round them a lol make it easier going thru the door ... also makes it easier to go into the bin

 
Yeh it's on the website.With printing the flyers, around £2500. Maybe a bit less, the wife deals with it.

These are going out rurally, leafleting firms wanted loads more.

Dont ask why Im reading foryms at 1am. Insomnia...

Hows the leaflet campaign doing bud?..

 
Got one window confirmation two quotes and a gutter quote so far.....

They'll trickle in now I reckon, ******* hope so anyway.

 
I do exactly the same as you, i get 30000 plus per year delivered, i live in the New Forest and if i had to hand deliver it would take me years as the houses are so spread out. I have to take the flyers to Swindon to be sorted and distributed but ive done it 3 years now and its really easy to do for me now. I was chatting to the guy and the sorting office about the process of delivery, he told me its all very simple, every postman stands in a cubicle were there delivery round is, at the start of the week, he puts a flyer in every pigeon hole, ie house number, so it works out normally he would of gone to at least each house in his round once a week to deliver your mail, and the flyer gets delivered. How i work out if its worth doing the flyers is very simple, before the flyers are delivered bye the post office, i do a income forecast, i have George so its easy, so for example if the forecast for the year is £35000, and i end up earning £45000 i know the flyers are worth doing, I spend about £3000 on advertising per year 30000 flyers delieverd bye the post office cost about £2000, 30000 flyers printed both sides is about £650, and a few local mags i advertise in. So i take of the cost against the profit, works out £7000 profit. thats just an example. I do not work it out bye percentage return, i work it out bye profit minus cost, that a true reflection whether it worth doing. You could get one job from one flyer thats worth £300 and get one job from one flyer thats worth £15 so working it out of percentage return from flyers is pointless. I had one customer who rang me, who lived about 30 minutes away but they told me is was a big house, so i went and quoted, got the job £50 per month, after about 3 cleans they asked if i would clean there fsg £200 for that, and then they told me that they owned 2 play groups and would i be interested in cleaning them regularly £50 each once a month so that £150 per month from one flyer, then i cleaned there patio £300 and next year i doing there drive and fsg again £500. So my point is, its about how much money the flyers bring in, not how many phone calls you get. What i did do is talk to my regular customers before i had any flyers done, and ask them, would they respond to a flyer, and they said yes if it looks professional, but some of the feedback i got was, people are more likely to have outside work done ie Patios drives fsg cleaned in the Spring on wards, The said for example they would not get there Drive or patio cleaned from October to March as these no point, the weather can be bad they do not spend anytime in there gardens in winter and it gets dark early. So what i do is get my flyers delivered 1st week of April on wards. and i am still getting phone calls now, but i am honest with customers and ask them if its urgent, if they say no, i tell them to leave it until March/April and explain that if it was between October and February, it would properly need doing again in the spring. I do do some if a customer is having a party or family get together, i will do it, but i give them the option.

 
Going to try leaflets next year, although i expect 30,000 delivered to cost me about a grand not 3 grand! canvassing would be better money spend if i had 3 grand to play with.
Well if you can get 30,000 and guaranteed they will be delivered good for you

 
Pay peanuts u get monkeys Adam. Pay. Likes of a registered company like Royal Mail or. Leaflet company who give j a route done on gps and delivery schedule to check if needed. U know there getting delivered.

 
I understand what you are saying mate and you would think if you are paying top money they should be getting delivered.

I've seen various prices all offering gps tracking that doesn't guarantee anything other than they have provdided a file of gps data. the gps data could be old, faked or perhaps from a different drop.

whether it's royal mail or whoever it is still a human being who you are relying on unsupervised to put your leafed through the door. lots of these workers will be paid minimum wage how much trust would you have.

It doesn't matter how much you pay. unless you physically see that leaflet going through the letter box it cannot be GUARANTEED that it has done so.

You can disagree but your wrong on this one I'm afraid.

 
Postie is more reliable than a leafleter I'd say. Especially for those houses on their own down drives, which is what I'm after.

It's going well, getting a couple a day, not sure how many leaflets have gone out yet.

It's the long haul I'm looking at and if they trickle in like this it's perfect.

 
I understand what you are saying mate and you would think if you are paying top money they should be getting delivered.
I've seen various prices all offering gps tracking that doesn't guarantee anything other than they have provdided a file of gps data. the gps data could be old, faked or perhaps from a different drop.

whether it's royal mail or whoever it is still a human being who you are relying on unsupervised to put your leafed through the door. lots of these workers will be paid minimum wage how much trust would you have.

It doesn't matter how much you pay. unless you physically see that leaflet going through the letter box it cannot be GUARANTEED that it has done so.

You can disagree but your wrong on this one I'm afraid.

At end day u can go leaflet ur self be 100% guaranteed they go thru. But it's counter productive cause u work for between 35-50 pound a hour U can put the time u leaflet to better use. If u think the Royal Mail try fiddle u out of leaflets etc. U shud least check and see how they operate.

 
At end day u can go leaflet ur self be 100% guaranteed they go thru. But it's counter productive cause u work for between 35-50 pound a hour U can put the time u leaflet to better use. If u think the Royal Mail try fiddle u out of leaflets etc. U shud least check and see how they operate.
How did the leaflet drop go?

 
How did the leaflet drop go?
I was thinking of doing leaflet through royal mail etc or 3rd party

..but personally only my opinion, when I come home and missus any mail that's on floor gets picked up, leaflets get piled up and thrown in the recycling with out a glance and many people I speak to do the same...know a lot of people dislike social media, but pretty much social media takes up and consumes people's lives, have you ever checked your Facebook how long does it take to get comments or likes on your statuses also from your friends list you can see how many are on line now....loads..was having a chat with chris33 about this. think you would get a huge return on money spent if you went down route of spending thousands.. most I've spent is £15 a week on this through Facebook and it goes out to say 5000 people (example) on there news feeds..for the minimal amount I've done I've had a good return...so surely for £2000 you could reach thousands of people and your add would show up on people's pages daily for the duration you set

...I'm going to look this up to see what you could get for that kind of money..

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£150 for 21 day add campaign on Facebook would reach estimated 13k people...in your target area you choose weather thay be 6 Mile radius or 1 mile radius what ever you choose. you can adjust all the figures That's just example...

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Here's the kicker, peoples expectations are unrealistic.

By people I mean the the windy placing the ads on social media.

There are posts on this forum where users are saying the likes of 'oh I tried a £10 paid ad and got nothing' Well give a leafleter £10 and see how far that gets you.

Another forum user said he tried £100 over a week and only got 8 new customers from it. Well if you have a minimum of £10 per clean that really is a good ROI (return on investment) as for £100 you're going to see a £960 return over course of your year.

Let's talk of FB audience numbers. It says as examples above that you will reach 13'000 in your area.

Now back in a Jurassic time called the 90s I worked in print asvertising and back then the realistic expectation was 2% response to a printed advert so if your magazine advert was infront of 13'000 people your total 'enquiries' (not sales, just enquiries) would be 260. Then you got to weed out all the wasters and see what's left. This is why the top Madmen (ad executives) are paid seven figure salaries, you want the best to make sure that your advert stands out in the crowd.

Moving on to the crowd, it's getting awful crowded, instant information in a world of social media blink and you'll miss it. There are ads on this page..... NO CHEATING...without scrolling up to it can you remember whos ad you just saw flash up? Exactly we are slowly becoming numbed to it.

In the modern world print adverts are dying as we all now turn to web based living. A good response these days in the realm of digital advertising is 1%, yep a lousy 1%!

So from an audience of 13'000 we are down to 130 enquiries (not customers).

130 enquiries..... let's do the figures...

25% from outside areas you operate in

25% time wasters that still think it's thruppence ha'pney for a window cleaner

10% that aren't for you, 'can only do on the 2nd wednesday of the new moon' etc or bad access or yards full of dog doo.

10% that will drop off within 3 months as they weren't really commited to start with.

That's 70% gone from the off!

Holly Calculator Batfans! We're left with just 39 customers from an advert that reached 13'000 people! What a waste of time.........

Really? Let's see.

39 new customers at £10 per customer minimum is £390 per month. You will have also perhaps picked up a couple of one off cleans from your ad and your observant 2 or 3 gutter cleans from your new clients.

So raw end £390 per month.....£4680 per year. All for an ad that cost you £200 to run. That's a 23 X ROI. Or 2300% depending on how you look at it.

Yes there are other variables that will effect overall numbers such as geograhic location, is your advert any good to start with etc etc but the above is a good rough start guide for you to begin with.

2016 Advertising budgets:

Ford: $4.3 billion

Coca cola: $4 billion

Pampers: $8.3 billion

Apple a lousy $1.3 billion even though it's brand value is considered more than 2x of any other company.

This shows that it also needs to be done right not just done.

Green Pro Clean 2016 £3'000 (still worth a smidge less than Apple /emoticons/smile.png) )

2017 budget £4.5k

Having said all that and proving that you need to speculate to accumulate well... knocking the doors is still the biggest ROI yo will see in this business.

Hope this sheds a little light. :thumbsup:

 
Here's the kicker, peoples expectations are unrealistic.
By people I mean the the windy placing the ads on social media.

There are posts on this forum where users are saying the likes of 'oh I tried a £10 paid ad and got nothing' Well give a leafleter £10 and see how far that gets you.

Another forum user said he tried £100 over a week and only got 8 new customers from it. Well if you have a minimum of £10 per clean that really is a good ROI (return on investment) as for £100 you're going to see a £960 return over course of your year.

Let's talk of FB audience numbers. It says as examples above that you will reach 13'000 in your area.

Now back in a Jurassic time called the 90s I worked in print asvertising and back then the realistic expectation was 2% response to a printed advert so if your magazine advert was infront of 13'000 people your total 'enquiries' (not sales, just enquiries) would be 260. Then you got to weed out all the wasters and see what's left. This is why the top Madmen (ad executives) are paid seven figure salaries, you want the best to make sure that your advert stands out in the crowd.

Moving on to the crowd, it's getting awful crowded, instant information in a world of social media blink and you'll miss it. There are ads on this page..... NO CHEATING...without scrolling up to it can you remember whos ad you just saw flash up? Exactly we are slowly becoming numbed to it.

In the modern world print adverts are dying as we all now turn to web based living. A good response these days in the realm of digital advertising is 1%, yep a lousy 1%!

So from an audience of 13'000 we are down to 130 enquiries (not customers).

130 enquiries..... let's do the figures...

25% from outside areas you operate in

25% time wasters that still think it's thruppence ha'pney for a window cleaner

10% that aren't for you, 'can only do on the 2nd wednesday of the new moon' etc or bad access or yards full of dog doo.

10% that will drop off within 3 months as they weren't really commited to start with.

That's 70% gone from the off!

Holly Calculator Batfans! We're left with just 39 customers from an advert that reached 13'000 people! What a waste of time.........

Really? Let's see.

39 new customers at £10 per customer minimum is £390 per month. You will have also perhaps picked up a couple of one off cleans from your ad and your observant 2 or 3 gutter cleans from your new clients.

So raw end £390 per month.....£4680 per year. All for an ad that cost you £200 to run. That's a 23 X ROI. Or 2300% depending on how you look at it.

Yes there are other variables that will effect overall numbers such as geograhic location, is your advert any good to start with etc etc but the above is a good rough start guide for you to begin with.

2016 Advertising budgets:

Ford: $4.3 billion

Coca cola: $4 billion

Pampers: $8.3 billion

Apple a lousy $1.3 billion even though it's brand value is considered more than 2x of any other company.

This shows that it also needs to be done right not just done.

Green Pro Clean 2016 £3'000 (still worth a smidge less than Apple /emoticons/smile.png) )

2017 budget £4.5k

Having said all that and proving that you need to speculate to accumulate well... knocking the doors is still the biggest ROI yo will see in this business.

Hope this sheds a little light. [emoji106]
talking about adds that flash up I always see the invoice to go add on hear at bottom. and they do stick in your mind...we're as a leaflet through the door just think huff another walk to the bin without actually looking what there for or what service..

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