How much would you pay for a lead?

[Andy's PPC]

How much would you be prepared to pay for a lead? For window cleaning mainly. Its not been sold to anyone else and you're the only company buying the lead. It comes with customer name, address, email, phone number and how regular they want the windows cleaned.

 

[Phil at Pure Sparkle]

I regularly get emails from a company that offers leads at £5. Which I think is pricey. Having said that I have done a mailshot costing me £3k and I did not get 600 leads from it (not even a tenth of that).... So doing the maths it is probably not that unreasonable.