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I think this might be area related down here very few have roofs cleaned it’s not viewed as needed or important, but in other parts of the country it’s very popular, Gutter vaccing is very popular and we have loads of annual repeat jobs now for over 15 years and each year it gets busier . Softwashing many years ago ones would phone and say they wanted there houses pressure washed usually it needed softwashing not pw , we explained the differences and most  were softwashEd  ones phone and ask for softwashing and know what it is , again each year we are getting busier with it , we don’t have any trouble selling it to the customers and it’s an expensive service , obviously you get the odd ones that think it’s going to be £70 when it’s £700 plus but that’s just life . Explain what’s involved, usually they don’t need to re paint saving a lot of money so it’s more cost effective for  them anyway .