Flyer upgrade ?

Discussion in 'Advertising Offline/Online & Canvassing' started by Williams Jet Wash, Apr 4, 2016.

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  1. Williams Jet Wash

    Williams Jet Wash Williams jet wash Services
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    image.png Hi all firstly can I say thanks in advance for any advice, this forum has been a wealth of knowledge for me starting up. And I've had around 2 thousand of these made up and I've nearly put them through as many doors the response has been ok but I'm thinking of adjusting the attached ready for another load of flyer dropping in spring. Is my current flyer to wordy should I be using buzz words like "local" "reliable" "Spring" "affordable" and if anyone has a decent flyer please upload if you don't mind sharing I could use some inspiration. Feel free to pick my flyer apart. Cheers Jake
     
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  2. Green Pro Clean Ltd

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    Dont think there's anything wrong with it (of course I haven't read it)

    You say response has bee OK but what do you expect? I worked in print advertising many years back selling ad spaces in glossy mags. Even back then the stats showed that the typical response to direct marketing is just 1-2 percent.

    So at the low end you would get no more than 20 enquiries per 2000 leaflets.

    Now days they see a leaflet and that's just an idea. They have instant access to the contact information of every pressure washing company in your area if they want quotes.

    Today I expect a typical response to a flyer drop to be around 1 percent at the most.

    For windows thats good as it's monthly repeats for you it's good as per job prices are higher but you need to drop more leaflets.
     
  3. Williams Jet Wash

    Williams Jet Wash Williams jet wash Services
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    Yeah by ok I mean 2 percent but as you say the jobs have been worth between £60 and £500 I am probably going to adjust and add window cleaning as I'm currently building a round.
     
  4. Eviestevie

    Eviestevie Grand Master
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    Hi mate the leaflet seems ok to me
    Few things I'd change tho
    1.the word abliterated
    2.add a quote box if you see a terrible drive out a quote in and post
    3.add sealing and repointing to it
    4.add a aftercare sheet to avoid comebacks
    5.and the best thing I did was the aboard with before after pics left at bottom drive specially in affluent areas
     
  5. Luke Barnard

    Luke Barnard Active Member
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    How do you approach the board at the end of the drive with the customer? Do you give them a little discount or something?
     
  6. Eviestevie

    Eviestevie Grand Master
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    No I don't actually there usually over the moon with the job and I'm a sucker for doing little extras to make the job look better
    Pats back in other ways
     
  7. Luke Barnard

    Luke Barnard Active Member
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    I think they're a great idea and I always have a look when I see one but they're normally for new windows, block paving, fencing, etc and you can just see the salesman saying "we'll give you £x amount off if you agree to be a show home" just wondered how the conversation goes?
     
  8. Eviestevie

    Eviestevie Grand Master
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    No usually always ask if happy which they are specially if done little extra
    Then I say is it ok if I leave aboard end drive for week show neighbours etc before after
    Never had single issue
     
  9. Luke Barnard

    Luke Barnard Active Member
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    Sounds good, I guess the worst they can do is say no. I'd love to make a go of pressure washing as a sideline but I just can't seam to take the plunge on all of the kit, defo not this month, looking at £400-£800 on new injectors for the van:thumbsdown:
     
  10. adamangler

    adamangler Wakefield Window Warrior
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    If youre relying soley on pressure washing as your income id be a bit worried.

    To build that kind of business which relys on word of mouth and repeat work will take some serious doing.

    To get the volume of work from leaflets alone would require massive amounts, think 5000 per week.
    Where you need to focus your efforts if online, a website and adwords.

    The beauty of window cleaning is it is generally repeat work where things such as pressure washing, carpets etc isnt as regular, yes the customer will proabably use you again if you impress but the frequency isnt nearly as often.


    I started out originally car valeting, i sit top on google for car valeting in my area this generates 2-3 jobs per week on average, when i tried leafletting for it and pressure washing response was about 1 per thousand if i was lucky.

    My personal plan is to build a window cleaning round first before going int to carpet cleaning as to crack into it in my area will take £££ on online marketting.

    With every one off job you get of this nature you must take there email address and add it to a database to send them a newsletter/offers every few months, or direct mail them
     
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