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I wouldn't right off what appears to be an unresponsive area too quickly. I would suggest @ched999uk knocks a few doors where he has leafleted and ask people directly if they have and/or need a window cleaner. It's only by talking to a few householders that you can ascertain what the situation is.The key to leaflet dropping is to target an area then judge the early response, if you start to get calls straight away then go back to that area and do more. If you don't get a call from 150 leaflets, don't write the area off but do go to another area and do 150 to 200.
Generally when you get several calls from an area then you are best targeting that area more.
150 leaflets a day is good. That's 750 a week, 3,000 a month, 36,000 a year. I usually get 1 customer per 200 to 300, that's a regular customer. The return on them usually works out 1 pound per leaflet delivered, reason being there are a lot of one off big jobs, so one customer can end up being 300 pounds worth of work when they want fascias and conservatory roofs cleaning.
The key is to consistently go out and deliver small amounts. You can go out and deliver 400 and spend 3 hours and walk probably 10 miles delivering them and feel knackered and feel like a sense of achievement, however if you don't do any the next day then you might as well have taken it easier and done 200 each day and used half the energy to do it.
Also note down the times you are delivering them. I found mid morning can be good, you get people who are on a day off and on their own, good chance to catch those otherwise busy mothers.
@ched999ukmust also ask each of his new customers for referrals. "Have you any friends of family living nearby who would benefit from my window cleaning services?" Most of our customer base has came from recommendations. It also keeps us on our toes as failing to satisfy one customer can have a knock on effect to our reputation. These have been the most loyal as well.
Some customers will go to the ends of the earth to help you; some won't. That's OK. We have never offered free cleans etc in lieu of referrals.