Thoughts on a second website for seperate service?

[Jake]

Seen as its a rainy day I've been doing some business thinking...

I'm toying with the idea of a second website, under the same brand but for pressure washing...

Reason being, I enjoy pressure washing, and the money is always very good, and a great addition alongside window cleaning, particularly on rainy days etc...

My current website has a PW page on it, but I'm thinking a dedicated webby would bring in more work? And its more likely to rank higher when someone searches 'pressure washing (insert area here)' on Google..?

@Njones yoill have the best advice, what do you think? Worth it?

 

[cheapncheerful]

yep cheapie wants a second one...

dearngrumpy:rofl:

oh bugger we know who got that one....

actually it is a good point and cheapie is planning a second more up market site soon...

and yep pw in the rain another great idea to keep the money coming in..

mind you a pain on some driveways....

which were laid er..very dodgy....

must get a sucky thing...no comment norm.?:rofl:

 

[MrBump]

Personally I wouldn't dude, that means twice as much seo-ing, building up backlinks and rankings etc. That will take a while and you said you already have a high-ranking website so why not exploit that. Make the pressure washing more prominent on your home page, add a 10% (or whatever) offer off pressure washing at the top or something and just add more seo-ing tailered to pw on your current site. Will be much quicker. Also you have everyone who searches for your other services to market pw too while they are there. That said I will be interested to see what Njones says.

Why not do a pw only flyer, with some great before and after photos, like that awesome job you did on the roof, and go dropping them off, be good as you can target the houses you can see have a dirty driveway :thumbsup:

Ps. Did you know both of our business names start with Z /emoticons/biggrin.png

 

[Jake]

Personally I wouldn't dude, that means twice as much seo-ing, building up backlinks and rankings etc. That will take a while and you said you already have a high-ranking website so why not exploit that. Make the pressure washing more prominent on your home page, add a 10% (or whatever) offer off pressure washing at the top or something and just add more seo-ing tailered to pw on your current site. Will be much quicker. Also you have everyone who searches for your other services to market pw too while they are there. That said I will be interested to see what Njones says.
Why not do a pw only flyer, with some great before and after photos, like that awesome job you did on the roof, and go dropping them off, be good as you can target the houses you can see have a dirty driveway :thumbsup:

Ps. Did you know both of our business names start with Z /emoticons/biggrin.png

Very good points Mr bump,

Just wasn't sure if it would be a big hit as people would be seeing a dedicated pressure washing webby, so more likely to click...

Good idea on the leaflets, although never been a fan of leaflet dropping, never seems to pay off....!

What's the business name? Pm me if you don't wanna share to everyone!

 

[MrBump]

You've got a window (ie. The summer) when people would want to do pw-ing I'm guessing, so in the time it takes to build up seo so flyers would get the word out quicker. Maybe long term it might be worth getting a second website on the go possibly, I do see some other businesses do it, personally I prefer one site rather than two, but what actually works long term I don't know. Will talk to my website mate later and wait to see what Njones says /emoticons/biggrin.png

 

[Jake]

Very good!

Similar to mine!

 

[MrBump]

I did wonder if being at the end of the alphabet would be a bad thing, but you seem to be doing well so I guess not! /emoticons/biggrin.png I know we are in different areas, but do you think my pricing seems about right?

 

[norm]

yep cheapie wants a second one...
dearngrumpy:rofl:

oh bugger we know who got that one....

actually it is a good point and cheapie is planning a second more up market site soon...

and yep pw in the rain another great idea to keep the money coming in..

mind you a pain on some driveways....

which were laid er..very dodgy....

must get a sucky thing...no comment norm.?:rofl:

:rof:

 

[Jake]

I think your prices look very good, i think you have a strong brand with the 'plus' service, - defo push that, I think that makes you stand out, and that's what matters in window cleaning - very impressed actually!

Are you ranking high?

 

[MrBump]

Cool cheers for that. Hope its not too expensive (or cheap lol). Not ranking high if at all yet, only been sorting out my seo and so on for the past month lol. I'm aiming to be top 10 by xmas, but will take a while as I don't want to pay anything and there is ALOT of competition down here!! /emoticons/wink.png

Got me thinking now, you should do a quick pw-only website and see how quickly you can get it to be top ranking, just for sheets and giggles /emoticons/biggrin.png

 

[Gavin]

I would say if you were to do this. Use a subdomain of your site. That way you can gain from the seo of your site anyway but set up the subdomain as a new site for the power washing.

So powerwashing.whateveryoursiteis.com

See how google does it

drive.google.com

keep.google.com

etc etc

 

[MrBump]

Great idea Gav. And best of both worlds! :thumbsup:

 

[Njones]

One big site will always get more attention from google than 2 small sites - maybe seperating the pressure washing page you currently have into a few separate services like "Driveway cleaning, patio washing, decking cleaning" etc etc would be a better way to improve this services exposure & rankings - it'd also be cheaper & easier to maintain one site. /emoticons/wink.png

 

[Jake]

In

I would say if you were to do this. Use a subdomain of your site. That way you can gain from the seo of your site anyway but set up the subdomain as a new site for the power washing.
So powerwashing.whateveryoursiteis.com

See how google does it

drive.google.com

keep.google.com

etc etc

Interesting gav, so it would still be a separate website but linked?

 

[Jake]

One big site will always get more attention from google than 2 small sites - maybe seperating the pressure washing page you currently have into a few separate services like "Driveway cleaning, patio washing, decking cleaning" etc etc would be a better way to improve this services exposure & rankings - it'd also be cheaper & easier to maintain one site. /emoticons/wink.png

But wouldn't a dedicated pressure washing site get ranked pretty quick on google if there wasn't much direct competition?

My website ranks top for window cleaning, but second page for pressure washjng as the actual dedicated pressure washing companies take top spot - therefor no one clicks on the window cleaners websites and they tend to do straight for the all out PW company..?

So my thinking is get a webby done dedicated to pressure washing and get it ranking high on first page (should be easy considering how rubbish the existing companies websites are) then when anyone searches PW'ing they'll likely click my webby over window cleaner webbys?

 

[Gavin]

Yes so sort of a separate website but linked which is good in a way as your not starting from scratch regarding seo. I can see your thinking re separate site but i am not sure i would have thought it would be more work and confusing for some. What if someone saw your van out cleaning windows remembered the name googled it and cam to your presure washing site then thought hmm must have go the wrong name and went looking else where. Thats just an example. However if you had a subdomain you could sort of have it like this.

I am not sure what your site is like but say you had a pressure washing page. what you could do is create this subdomain and have that page on the subdomain or even have that and other pages on that sub domain. The thing is google sees subdomains and seperate anyway..........

Ok scrap that just been reading some stuff on subdomains and google and it seems over time things have changed so they are good but you have to be very carful not to duplicate stuff as they often show one domain with others dropping down the results.

It might be better to try to do a bit more seo work on the presure washing page etc to help ranking.

Its a hard one, you could have a separate site but its more work. Njones i guess might eb able to advise better.

 

[Jake]

Yeah lots to think about...

Cheers for info gav

 

[Dodger]

Only real reason for a separate website would be to make it look like you specialise in that, otherwise what Nat said and work on the seo, on-site and off. Give the page urls the right alias and its basically what gav said as well. Yourdomain..co.uk/pressure-washing-timbuktu

 

[Njones]

If you use a brand new domain it could be slow enough to achieve a decent ranking - and you'd still need lots of unique, high quality content so there would be much more work this way. I reckon if you do it right then the pages added to your existing site could outrank your PW competition quicker.

Remember though that ranking is only half the issue - I've seen sites that rank brilliantly but convert noting because they're hard to navigate or poorly written & designed - - don't get so obsessed about rank that you ignore conversions. /emoticons/wink.png

But wouldn't a dedicated pressure washing site get ranked pretty quick on google if there wasn't much direct competition?

 

[Jake]

Defo haven't got to worry about quality of website - what do you class as high quality content @Njones ?

 

[Njones]

The biggest factor in high quality is originality - no copying & pasting!

2nd is well written - Google can grade your writing skills based on sentence structure & punctuation, and if you write like an 8 year old Google will know it & think that maybe your website isn't a real contender for page one after all - so it is sometimes worth getting a pro copywriter to help out if you're not confident in your own skills & you should ALWAYS get a proof reader to check over the final copy.

3rd is quantity - Google likes to see lots of text - people get overwhelmed if they see too much. Getting the balance right and designing a layout that is easy on a viewers eye without compromising the amount of content Google needs is sometimes a challenge.