Promoting your window cleaning business

Discussion in 'Advertising Offline/Online & Canvassing' started by Gav, Jan 20, 2012.

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  1. Gav

    Gav Grand Master
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    After reading another post about promotion it made me think, and i am going to create a ongoing list of ways and places to promote.

    This list will have the following structure

    Online promotion

    Offline promotion

    Then links to places online and off to promote or get flyers etc....

    So using this format below feel free to reply with your ideas and ways your promote, i will then slowly add your ideas to this post and remove your replies as i add them. We will then have a very useful promotion guide and list for all our members.


    Online promotion

    Offline promotion


    Links, contact to services on and offline

    ==============================================
    Below is the actual post and is going to be added to over time.

    Direct Marketing

    Telemarketing, call round local business and large commercials
    canvassing door to door (Many feel this is the best way)
    putting out flyers
    putting out business cards (some say you get better response over flyers)
    referral promotions

    Indirect Marketing

    Online Advertising
    google ads
    Yellow Pages
    google places
    Business Website
    Submit your website to search engines (Don't do more than once or twice as search engines don't like you resubmitting over and over)
    Business listings websites/ Local directories
    Window cleaning directories

    Getting your name out there
    Vehicle wrapping
    Logos printed on t-shirts
    leaving business cards in local shops and takeaways etc
    Advertising in the local paper
    Getting printed sickers for puting on close doors
    A4 laminated signs on fences and posts
    Cross marketing with other local tradesmen, giving your business cards to pressure washers, gardeners, joiners etc
    Logos and contact info on all your stationary - the easier it is for your customers to find your number, the easier it is for them to recommend you.

    Buying work
    Have a look on websites, like http://www.windowcleaningroundforsale.co.uk
    Get to know other window cleaners, give them a call now and then, and ask if they are looking to sell any rounds.

    Where to get?

    Printed work wear
    http://www.engelbert-strauss.co.uk

    website hosting
    http://www.dataflame.co.uk/

    Low cost webs design
    http://www.totalcreation.co.uk

    Flyers

    Business cards
    http://www.ebay.co.uk/itm/5000-FULL-COLOUR-BUSINESS-CARDS-350gsm-FREE-ARTWORK-/260280678980?pt=UK_BOI_Office_Office_Supplies_Stationery_ET#ht_1539wt_911

    http://www.vistaprint.co.uk
     
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  2. Gav

    Gav Grand Master
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    Great post there, will add that now and hopefully slowly build on it as other add there ideas. ;)
     
  3. Hinty

    Hinty Well-Known Member
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    Great posts - we all hear about the different methods, and then forget them - this could be a big help.


    Dave
     
  4. Gav

    Gav Grand Master
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    Yep hopefully we can build quite a nice comprehensive list.
     
  5. James

    James Guru
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    Excellent Idea!
     
  6. CVC

    CVC Guest

    Some good advice there thanks.
     
  7. martin

    martin Guest

    This might help. As I am new to this forum - not sure if am allowed posting links here as this would be form of advertising.



    For flyers the cheapest by far is fairprintleaflets on ebay 6 working days lead time or if you need some very quick under 48 hours solopress is the place to go but it come at the cost.
     
  8. Iain

    Iain Guru
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    Gav - we produced a guide recently about online marketing for small business owners. I'd be happy to post it somewhere if I can put a cheeky little link in there?
     
  9. anz0002

    anz0002 Guest

    I agree with martin.
     
  10. anz0002

    anz0002 Guest

    I really appreciate your post.
     
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