Recommend a friend….

Discussion in 'Advertising Offline/Online & Canvassing' started by Trev81, Oct 6, 2015.

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  1. Trev81

    Trev81 Guru
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    Who is running or has run a recommend a friend scheme with regular customers to good effect..?

    I have just launched a "Introduce a friend" to regular 4 weekly window cleaning by us and receive a £10 M&S voucher each time (unlimited) also stated on the leaflet is the voucher is paid out on our next visit to you once the first clean has been done for the new customer or words to that effect.

    Got me thinking this could be a very lucrative little scheme coming up to xmas, the customers now have a ulterior motive in gaining you more customers.

    Basically each new lead is costing me a tenner but only once I have done their 1st clean which is always priced up a touch anyway, so even if the odd one was not retained I have not lost that much really. Thought about this the other day as currently got a lad canvassing for me now and again who is only costing me the first clean as commission, it's kinda like having all my regular customers also working for me in part on a similar commission rate.
     
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  2. Jimbo

    Jimbo Guest

    Hi Bubbles.
    How long have you had the lad out for and is he actually knocking on the doors or just doing a leaflet drop? Cheers !
     
  3. Green Pro Clean Ltd

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    I think that's a good idea, especially the M&S voucher.

    I did once consider a 'refer a friend and get a free clean' but I dismissed it as i figured they wouldn't be to arsed about it.

    But I do like the Gift Voucher idea, even perhaps add on a HMV voucher or a Dominoes voucher for those that dont care for M&S
     
  4. Jimbo

    Jimbo Guest

    I believe you have to put something back in at times but no bloody way would i be handing out vouchers of that value. There's a lovely old dear i've been cleaning for three years ( i was recommended to her ), this woman has provided me with ten customers over that period. I've given her a third off her next clean each time ( as i did to the regular that passed my details to her). Lord knows i should be charging her double for bending my ear while i'm there but i respect her.
     
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  5. TolishAPurd

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    Similar, I have a couple that I have cleaned since the start and my whole days round on there day has been made by them. I gave them a free clean last month. I don't normally do stuff like that but this was an exception as they have provided me with a lot of great customers, it just seemed right. I like the gift voucher idea, but I would be worried about people recommending duds or spring cleaners to get a voucher, not realising the implications it would have to your business. One of my best customers has a habit of recommending arseholes, which is strange that she keeps such company, but the track record is not good.
     
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  6. Tuffers

    Tuffers Hero
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    I tried something similar. Get me a friend and I'll clean for free next time. A 30 quid job stung me for a free clean and then decided she wanted to get me more customers :confused:. I ended the deal sharpish :D
     
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  7. Eclipse

    Eclipse Well-Known Member
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    I offer a free clean up to the value of the new customers
     
  8. Trev81

    Trev81 Guru
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    I personally don't see the value that much for a potential new customers, I guess it's dependant on how much you value a new customer, I'm sure the cost is higher than £10 using a canvassing biz to get you unknowns on your books, I think using this method gives you a touch more security as you know the people doing the recommending and hopefully if you give the offer to the "decent" ones you should most of the time get good leads and new customers in the book. There happy as they get a voucher leading up to xmas and you have had a intial clean before paying it out with a view to retaining them for the forceable. I normally go in at 50% extra on first cleans unless there really bad, with this offer I might go in at a double price, so soaking up some more of the £10 voucher.
     
  9. Jimbo

    Jimbo Guest

    Always one mate.
     
  10. Jimbo

    Jimbo Guest

    It's been said before on this forum.....there are some that sell themselves too cheap.
    And that's not healthy for all of us.
    Literally 4 hours ago, i was in conversation with a woman who was moaning about the local w.c. and how much he charged and he was **** and...then another two started up about how much they were paying blah blah blah....out of the blue some greasy looking oik pipes up.......' i'll go anywhere and clean for a fiver'.......i pulled a fiver out of my pocket and just asked him to go. He shut up. So he should. Too many monkeys in this game.Too many bloody gap filling part timers.
     
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