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nearlyclean

Getting new customers



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nearlyclean

Any Hints and Tips on getting new customers?

I had a few enquires from the sign writing on back of car.

Wearing a pouch with my scrims (Look like a window cleaner)LOL

I wear a T-shirt with window cleaner printed on

Internet is great,I advert on all free listings I come across

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Gav

Ye I am trying everything I can. Really need to get this up and running full time to take over my main job. Hoping within 9 months as got a little one on the way! Spent all day yesterday posting leaflets. Think it might be a bit ambitious though. Called local radio and they said would be £10 each time add goes on air plus £ 150 to create add.

 

Really need some more custies.

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bluemonkey

just go knocking door to door, better results and easier

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nearlyclean

As Bluemonkey says Knocking doors gets the best results and lead to getting more work in that road.

I get a steady flow of about 5-10 enquiries,3 of these may turn into long term customers,I don't canvass no more but in the early days I be out all the time,Buying some work can be a good way also,days work can result into a weeks work,it's all about getting a presences and noticed,customers are out there but some don't know where to look

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Guest harvriddle

As Bluemonkey says Knocking doors gets the best results and lead to getting more work in that road.

I get a steady flow of about 5-10 enquiries,3 of these may turn into long term customers,I don't canvass no more but in the early days I be out all the time,Buying some work can be a good way also,days work can result into a weeks work,it's all about getting a presences and noticed,customers are out there but some don't know where to look

 

Most of the people don't know where and what to look. Most of them are ignorant of how to seek for the service that suits them best.. They just see a sign like "*** service" and hire the firm or company without making a research. If they know more about the services or products they need they will know more about the companies and businesses on the market which will bring some kind of an equality between the compe***ors.

 

P.S. I do not know much about the businesses at all, this is just my point and my experience. For an example, I hire one cleaning company for regular house cleaning but choose another one for "spring clenaing", and a third one for carpet cleaning... I found the most suitable offers for me that don't cost me my money, time and home stuff :)

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Guest lisaheader

I think that people always look for the easy way. I mean, why they have to waste their time in researching of which company is good or not, or which one has the better offer. That is why I think that it is better the business owners to reach their clients, not the opposite :)

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nearlyclean

Reaching your target audience can be hard and you do need to make sure as many folk in your catchment area know of you and when the time comes they need your service they can contact you,I will regularly leaflet drop the areas I work in,I will occasionally knock if I have spare time to let neighbours know I am about,but it still astounds me when I get a new customer and say they have been looking for ages and I have been working their road for years an canvass and leaflet drop,sometimes it is only when your right in front of them they will think wow I've found my new window cleaner

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Guest rodanglee

Just keep on doing a good job and the crowd will appear on your front door :)

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Guest Windowwhiz

Seriously I've found offering a half price clean and bottle of wine to existing customers if they recommend a friend who takes you on and door to door Canvasing works.

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Guest lisaheader

Seriously I've found offering a half price clean and bottle of wine to existing customers if they recommend a friend who takes you on and door to door Canvasing works.

 

Hm, that sounds a good marketing strategy but does it worth the costs?

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Guest rodanglee

That's a good tip!

 

I'll toast to that! :D

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nearlyclean

Customers that seek you out are the ones that stick with you,I use to find canvassing had a drop off rate of about 50% but you can quickly replace these while you're cleaning in the street.Pick up a couple more customers due to the sign on the rear of my car :D

I find knocking between 5:30 and 8 pm you find more people in and can get a better hit rate

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Guest lisaheader

I find knocking between 5:30 and 8 pm you find more people in and can get a better hit rate

 

This is the time when people are getting back to their homes after work. It is obvious that there are more people at home at this time :D And, yes, it is a good strategy :)

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nearlyclean

I find knocking between 5:30 and 8 pm you find more people in and can get a better hit rate

 

This is the time when people are getting back to their homes after work. It is obvious that there are more people at home at this time :D And, yes, it is a good strategy :)

Getting new customers can be a bit of a numbers game the more leaflets you drop off and the more doors you knock and people you speak to you have more chance of finding someone who requires your services.Being Friendly to passer bys is good because they will think he/she is friendly and I like that person to provide me with their services instead of the miserably one that does it now.

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Hinty

I printed some envelopes - saying

Dear customer... I need more work...... please find enclosed some flyers - recommend a friend - £5 off their second clean, £5 off your next bill.

 

Popped in 5 flyers into each envelope - left them with all my jobs.

 

Got loads of work - surprisingly some took them to work, and started offering them round, one was put up in the church hall, one on a village noticeboard.

 

Customers like to feel they are helping too.

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nearlyclean

That is a brilliant idea and if each customer only get you one new customer that would double your work load

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Gav

Now that right there is a great idea! Simple yet effective I will deffo be doing this soon.

 

What did you put on flyers? some sort of promo code for friends to quote?

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Hinty

No - kept it simple, and asked them who referred them. As soon as they told me I looked up customer phone number, called them to thank them & tell them that I have added £5 credit onto their account.

 

I have one £5 customer (old lady in a bungalow) - who hasn't paid to have her windows cleaned for the last 8 months - she just keeps on referring. One £5 customer has generated £87 worth of work per month.

 

I know she is probably a rare find - but this method has really worked for me.

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Gav

Wow thats great so she gets free cleans and refers loads of work your way. I need to find me one of those customers!

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nearlyclean

I get a lot of referrals from paying customers I think most are please they are getting a good job and tells others,

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Hinty

Just been to my customer in the bungalow - guess what - another 3 referrals.

 

This time I got a £30 house, a £15 House and a £10 bungalow.

 

3 more free cleans for her!

 

Happy days

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Guest window washer

I did a favour for an old girl yesterday as her gutter had a block so out came the ladders and I cleared it. It took 5 minutes and I did not charge her.

This morning I got a call from a charity asking me to quote a block of 9 flats, not that many windows, only 20 in all. It was worth £100 any day as commercial but I read up on the charity and knew they had a lot more houses in the area, about 400to be exact so I decided that I would offer a loss leader in the hope of more work.

 

I asked where they got my number and it turned out the lady who's gutter I cleaned had called her daughter who runs the charity in Essex and told her what a nice man I was which is why I got the job (obviously I am a good actor as I am a ****e really)

 

I took a chance as I knew it was only an hours work and offered £50 (no-one else tendering) and of course I got it. The lady in charge just called me back and asked if I could look at another 3 blocks and a batch of 20 houses down one road.

 

I suppose it pays not to be greedy sometimes.

 

Having a good day so have given myself the afternoon off.

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nearlyclean

If you reasonable and price accordingly you get plenty of work,it when they think their not getting value for money.WFP I always sell the fact that the frames and sill are cleaned aswell as the window and always put garden furniture and bins back if in the way takes two minutes and goes a long way

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Guest Door2DoorPro

Have you thought about enlisting the help of a canvassing company, the rates can be very good and extremely beneficial to you.

 

You pay 2 x the clean price once the customer has paid, so if they don't pay or they cancel because they just wanted a one off, you don't pay the company. You literally just pay for the long term customers.

 

Over a year the £20-30 you spent turns into £120-180, thats a fantastic return!

 

So on a £15 house, technically you do a free clean and then pay the £15, paying £30 for a customer that will return hundreds.

 

take a look at the website and get in touch.

 

Door2DoorPro .co.uk

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