vito61
Well-known member
- Messages
- 392
- Location
- Stonehenge
Hi All.
I've had a couple of positive comments regarding a flyer that I put together for myself that I had forwarded to others. It only took a short time for me to put together, but I have worked (in another life it seems) in marketing and advertising.
There are some very basic points to remember when putting any sort of advert/flyer together. It can be summed up with the acronym AIDA.
A = attention
I = interest
D= desire
A = action
Attention means the headline that they will see first to get them to read on. eg "Window Cleaner Available Now!". It is NOT your name, not at this point in advert. Don't be tempted to see your name in print, thats vanity, it doesn't sell.
Interest. Sell your pitch a bit. What you can do for them, special offers, your USP (unique selling point), why you are the best for them. Not a life story.
Desire. Say something that will make them want to call. I've used the phrase "Clean windows make brighter homes!". Fully accept it's not brilliant but hopefully you get the idea. It could be something that is applicable to your area.
Action. This is where you tell them to call you or contact you somehow. Your phone number. I personally recommend a landline number, if you have one. I think it shows you are steady, stable, solidly based. Anyone can get a mobile number, some sim cards are given away free! Your address would also demonstrate a solid case for them.
It is said "a picture paints a thousand words". However it does have to be a good clear picture, related to your presentation.
There is also an expression in newspaper advertising that "white space sells". Notice that when I type this I have split it into paragraphs. It makes it easier to read. Don't feel you have to fill the whole available space with text.
This is just a quick few points you may find useful when putting something together for yourself.
Just another thing -PROOF READ and SPELLCHECK!! You only have one chance to make a first impression.
I've had a couple of positive comments regarding a flyer that I put together for myself that I had forwarded to others. It only took a short time for me to put together, but I have worked (in another life it seems) in marketing and advertising.
There are some very basic points to remember when putting any sort of advert/flyer together. It can be summed up with the acronym AIDA.
A = attention
I = interest
D= desire
A = action
Attention means the headline that they will see first to get them to read on. eg "Window Cleaner Available Now!". It is NOT your name, not at this point in advert. Don't be tempted to see your name in print, thats vanity, it doesn't sell.
Interest. Sell your pitch a bit. What you can do for them, special offers, your USP (unique selling point), why you are the best for them. Not a life story.
Desire. Say something that will make them want to call. I've used the phrase "Clean windows make brighter homes!". Fully accept it's not brilliant but hopefully you get the idea. It could be something that is applicable to your area.
Action. This is where you tell them to call you or contact you somehow. Your phone number. I personally recommend a landline number, if you have one. I think it shows you are steady, stable, solidly based. Anyone can get a mobile number, some sim cards are given away free! Your address would also demonstrate a solid case for them.
It is said "a picture paints a thousand words". However it does have to be a good clear picture, related to your presentation.
There is also an expression in newspaper advertising that "white space sells". Notice that when I type this I have split it into paragraphs. It makes it easier to read. Don't feel you have to fill the whole available space with text.
This is just a quick few points you may find useful when putting something together for yourself.
Just another thing -PROOF READ and SPELLCHECK!! You only have one chance to make a first impression.