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Kleenwell

strugling to find new customers



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Kleenwell

hi all

i am fairly new to the game.

i have been up and running for about 2 months.

i used pro green for lead generation which got me a few regular cleans and a few one off's.

i have had one walk up and one recommendation from that walkup.

but i am struggling to get by.  luckily i have a weekend job in a mates shop to keep me going.

 

i have a facebook page and a website.   the site is currently undergoing seo modification.

i have google ads and facebook ads   all being paid for.   but i am getting very little traffic to them.

no calls, no messages.    im not sure what im doing wrong.

i also post on every for sale page in my area. 

i have dropped about 1500 flyers and about 400 business cards.

i walk around town wearing my work hoodie saying "window cleaner" on the back.

 

i know everyone says to go knocking doors, but my anxiety seriously prevents me from doing that. 

i did this for n power for a few months.  i hated it   i was a wreck.

 

could anyone suggest anything else i can do?

even if i had just 1 customer per day, i would be happy as i wouldnt be sat at home stairing at the phone waiting for it to ring

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RWCleaning

If you can’t knock the doors, then sounds like you’re doing everything else. 

 

Do do you have a sign written car/van?

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Kleenwell

I have magnetic signs on my car.    Don’t have a van as yet.   I want to get one as soon as I can afford it and have it sign written 

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Lemming

I'm in a similar position to you, I have 5 customers at the moment. I have posted around 300 business cards, less than a week of a Facebook ad and gone canvassing. The first time I did the canvassing I was very anxious, so much so that I didn't want to do it again. I even got a customer on the first house I knocked on and still didn't want to do it. A few days later however I gave it another go, and to my surprise it felt so much easier. I'm still having days when I don't want to knock on doors so I do something else productive toward growing my business. My point is, don't totally rule out canvassing just yet. Some days you may feel less worried about doing it than others. I built it up way too much in my head, but I think I had to go through that initial amount of anxiety to overcome it and see that the world wasn't going to end. Good luck with it all. You seem to be putting in the effort which is the most important thing.

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Lemming

Also, with things like Facebook ads, try and get in the mindset of what process the customer will have to go through until they're paying you money to clean there windows. Make your ad as obvious and simple as possible. My call to action was to send a message, I had the area I cover in the add picture so it was noticeable, and maybe think about how visual your ad is in relation to window cleaning.

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Kleenwell

My Facebook ad car is connect in messenger      The picture is a window with my brush on it.   In action.     

The google ad comes at the very top of the search with a link to my website.   As yet, my website itself doesn’t come tops of the organic searches.  But that shouldn’t be the case once the seo is sorted

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CM Cleaning Services

I would be getting them flyers out in the thousands

Facebook post shared on every group page in your chosen area 3 times a week

Wear uniform everywhere

Tell absolutely everyone you know your a window cleaner , family , friends , other parents down the school ,

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Kleenwell

I post on sale groups 4 times a week.  Normally around 6pm

uniform worm most places

im new to the area so don’t know many people here.  But the people I do know, know what I do

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Doddy111

If you don’t mind me asking pal how many customers have you got? I started fully last week just doing leaflet dropping so far I’ve got 11 custys


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Kleenwell

15 total  

that includes the walk up and the recommendation 

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Master Jedi Alejandro
12 minutes ago, Kleenwell said:

FB616957-4D34-4D09-AD72-51A8207260B3.thumb.png.1e025f334ead50c246e20786071bd5f9.png

Get ‘windows’ capitalised.

 

Change that image to a nice soapy window. ‘But I only do trad ground...’ doesn’t matter. A lot of folk won’t know what that is in your image. But they do know what a soapy window means.

 

have it say something like ‘Local window cleaner. We include your frames and doors! Contact today for a quote’. 

 

I haven’t really advertised online much so this is my opinion, not any rules, though non of it will cost you money, lol!

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BlueClearChoice

I know how you feel. I tried to set of on my own years ago was so hard. I still only work it now part time. Sounds like your doing everything you can.

Just maybe once your out cleaning maybe knock the neighbors.

I’ve posted hundreds of leaflets and I think they bring in next to nothing your lucky to get 1 out of 20. You ever thought about getting a Canvisor in? Or a family member to go out knocking for you on a Saturday morning?


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Doddy111

I can’t really offer any advice because I’m new to the game all I can do is explain what I’m doing.

My leaflets have a space that I write my price on and instruct customers to leave in their windows and I’ll call round. (Watch green pros video on YouTube he explains the leaflet I’ll send you mine if you want) I find by doing it this way it stops all the price shoppers the customer knows the price so the sell isn’t hard when you visit them and it’s convenient for the customer.

I drive around the estates a day or two later looking for the leaflets, people then spot my sign written van on their road.

I also found the best time to deliver leaflets is on a Sunday. As most people are sat inside and get curious when they see you walking down their drive. (Plus leaflet doesn’t get mixed up with all the post and other leaflets)

I’ve not tried door knocking yet but I’ve just got my work gear with logos etc so I’ll be out trying it tonight.

I’ve set a goal of how much I want to be earning by March and I’ve shared that with my friends and family so that is driving me on otherwise I’ll look like a tool.

Best advice is to treat it like a 9-5 job. I can’t do that during the week cos I’ve got a 1 year old and have her from 3pm whilst the Mrs is in work otherwise I’d be out until 7 at night.

See if you can stick a large leaflet or poster on a notice board in a supermarket. My mum does this for domestic cleaning and gets a lot of enquiries from it.

All of us new starters are in the same boat pal just keep plugging away plenty of work out their for all of us.


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LAMS

Not read the reply’s but your new to the game so something you could think of, I wouldn’t get someone to clean my windows if they can’t spell clean, I know it’s a play on words but it doesn’t look good, your initials would be better?! I started up with my initials and door knocked...

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LAMS

And change windows to window cleaning. You have to spell it out for people

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Chris34

Just a thought.   The advert comes across as being a bit internet advert franchise looking, maybe you could change it to make it look more friendly and localised.  Also if you glance at it quickly it could easily be an advert for new window frames, the name 'kleenwell windows' does not have the word clean or cleaning, so in a split second they might just thing it's an advert for new windows as the picture is not a close up shot of water on a window with a brush.  'Kleenwell Window Cleaning' would probably be better.

 

I'd also emphasise that you don't just clean the glass, you clean the frames etc.

 

 

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Kleenwell

all good advice   thankyou

yes  the name is a play on my partners name.

her surname is keedwell.   so i went with kleenwell.   easier to say than stockleys windows  

my work wear has window cleaner in large letters on the back.

i will implement as many changes as i can as soon as i can

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spruce

I'm old school @Kleenwell and as far as I'm concerned the only sure way to get customers is to knock on doors. These modern social media advertising methods are too complex for me. I know the Facebook add works for KentKleen in Redcar as he attributes this to his business growth, so its not without its merits.

 

TBH when canvassing, there is nothing a householder is going to do to you to hurt you when they open the door after you knock. They won't hit you, they might say something rude (never experienced that ourselves when canvassing tbh) but that's about all. You are there to ask a simple question which you learn off by heart and you can ask with feeling and confidence. Havng your missus accompany you also helps as it makes people feel less threatened or possibily more relaxed.

 

"Hello sir/madam, sorry to trouble you. We are local window cleaners wanting to expand our customer base and I would like to ask if you would like a free quote to clean your windows."

 

"I already have a window cleaner."

 

"Thank you for your time I appreciate it. Goodbye."  As you turn to leave you then pull a Columbo on the 'crowd'. "Sorry sir/Madam, one more question if I may. What's your window cleaner's name?"

 

Mostly they don't know but if they say "John" then thank them and leave. If you keep a record of the address of each person you canvass then you should get an idea of where John works. In time to come you might hear that John has retired or given up. It then gives you a list of people to recanvass. You are looking at both the short term and the long term results when canvassing.

 

You aren't working for N Power. You don't have to tell lies to sell a gas/electric contract.

 

Of course not all people's doors you knock on will be interested in your service. And that's fine, because the more No's you get the closer you will get to a Yes. We had a salesman once who worked out that he got 11 no's before a yes. So he looked forward to each no because he knew what was coming.

 

If you have a happy customer you already clean (hopefully they are all happy) then ask them if any of their local friends need a reliable window cleaner they could recommend you to. We have a customer who got us 15 new customers and some of those additional 15 got us more customers. In fact the majority of our customer base has come from recommendations.

 

In the early days we did canvass. I can remember going for several evening with nothing. Then we hit the proverbial jackpot. You have got to eat, drink and sleep window cleaning when you first start up. Forget the latest football scores. If you are driving down the road and see someone cleaning their own windows, stop the car and ask them for their business. I've done that and it works.

 

Ask the neighbours next to the homes you are cleaning. "Hello, we clean the windows of Mr Gibson next door and wonder if you would like us to quote to clean your windows." You can also ask them for a recommendation of someone they know on the strength of the fact that you clean windows for their next door neighbour.

 

You need to be presentable when you canvass, so smart casual is what I would suggest you wear.

 

.

Edited by spruce

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tnwindowcleaning

Add in the words, "local, friendly and reliable" this will help. Also get some pictures of you working, even if it's your own house it doesn't matter it will put a face to your business which helps. More and more leaflets treat your day like its work, start at 8, do the cleans you have then go and leaflet until 4 or whenever you finish. Don't get in the mindset that because you're self employed you can go home. Set goals you should be able to achieve 100 cards per hour on an average estate so go and smash it..

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scottish cleaning service

I would change the name to "Window Kleening" which tells the public what you do with a twist, which makes a good talking point. Don't put prices on flyers because you want them to call you or give an estimate. I have only 2 customers on a street and knew the old cleaner was giving up, so I leafleted the street and I got another 2 customers. When I clean the 4 customers I will be looking out for more. That's how it goes, slowly but surely you pick them up.

Edited by scottish cleaning service

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scottish cleaning service

Forgot to say:- When I clean my new customers, I will be chapping the rest of the block to tell them I am the new window cleaner for number 00 and will be here once a month. If they are interested then they will ask how much. With 4 in a block, by getting one you get to meet the rest.

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Chris34

Another thing, you state that you post on groups at 6 p.m .  I presume you are doing this because you think that's when the advert will get noticed by the most amount of people?  this is not the best idea, if it's a popular group then you often will see that adverts are only displayed for about 1 minute  due to the shear volume of adverts that are posted at that time, so basically you want to post your advert when other people haven't got the time to post their adverts, there will still be people looking it's just those other people that are selling are not posting due to being at work, picking up the kids, shopping etc.  

 

So if you post at say 10:30 in the morning then your advert might not get drowned out by other adverts, people might be on their break at work and your advert then gets noticed and by somebody not actively searching for a window cleaner.

 

Another thing about the time, at 6 p.m it's dark, I wouldn't imagine many people saying 'god I need to get them windows cleaned', they are more likely to be saying that in the morning when the sun shines through the window.  Ideally when they see the advert they need to be able to see their windows to see how bad they look.  When it's dark they probably are more likely to be dismissive.

 

A group with 50,000 members might seem like a good idea, but if the shear volume of adverts drowns out your advert very quickly then it is best to find a group that is less populated.  So you might find better results on groups that are active but have less members.  So say 'Manchester buy/sell' has 200,000 members, oldham buy/sell has 50,000 members and royton buy / sell has 8,000 members then royton might get you better results, especially if you appear to be local to royton. 

 

Make sure you have the correct keywords in your advert.  If somebody searches 'window cleaner' and you haven't got those words in your advert then you will not show in their search results. 

 

All these little things make a difference.

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Iron Giant

In all honesty and with respect you need to manage your anxiety and get knocking doors as this will put food on your table and give you a greater ability to provide for your family,

otherwise the rest of the advertising won't benefit you as a whole package you could spend in the excess of £1,000 on a website and fb advertising but they ain't a golden ticket,because if they were then they I would have every newly built house in my local area which is well in excess of 400 houses as I am or was up until about last year only local window cleaner for quite a few years to have a website and fb page, but their are other firms out there knocking doors so first come first served.

County Durham Lad

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Incheck

It’s winter mate...people’s minds are elsewhere. November is peoples last paycheck before the big event starting with a C that i dare not speak of in november.
We’re in our 5th year & the phones quiet right now. You can advertise all you want but If the work aint there it aint there mate 🤷‍♂️
It’s a long, slow grind until April.
I’m not advertising much because i’ve noticed every other windy is also quiet. I know this because in summer no-one will advertise for months, and then come october everyone starts spending on ads [emoji23] but it’s dragging a tired horse.
The only sure fire answer is door knocking, but i try to avoid it like the plague due to the hassle that comes with it.
After a few years, if you survive, you learn to charge well while the goings good.
You’ll never get a full ice cream parlour on a snowy day & you’ll never sell sunhats in a gale.
It is a seasonal occupation. If your diary is full with established rounds then you’re in a good place but if you’ve got voids to fill then it is the worst time of year.



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