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Thought for the day - Pricing

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So my first post is a simple one. I have read through the aged posts across the forum & I see this question repeated again & again. It's the bedrock of starting in business, so hardly surprising. Actually you, the reader, already have the answer. So let me pass onto you some wisdom I took from a self-made millionaire 20 years ago - it proved prophetic & I never forgot it to this day.

And I quote 'If all you ever compete on is price; that is all you will ever be measured by'.

I know exactly the message John was trying to tell me, a 'green' newbie of 24 years of age. Turns out he was right.....may it serve you as well as it has served me.

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