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Van Wrapping - Is it worth it?


Adrian654

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15 hours ago, Iron Giant said:

Ya need to get yourself up north lad, still plenty about flat cap and all 

Fred Dibnah, what an absolute legend. Still amazes me how the guy would chisel away a brick at a time for those chimneys that couldnt be demolished.

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5 hours ago, Woody86 said:

Fred Dibnah, what an absolute legend. Still amazes me how the guy would chisel away a brick at a time for those chimneys that couldnt be demolished.

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Where theres muck there is brass I bet he charged plenty, he defo was a legend I was watching one of his programmes last week

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5 hours ago, Woody86 said:

Fred Dibnah, what an absolute legend. Still amazes me how the guy would chisel away a brick at a time for those chimneys that couldnt be demolished.

image.thumb.png.bf763e3200313a507d68c00351d411fb.png

 

That’s an awesome picture , you would never be allowed to work like that now , those were the days 😂😂

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2 hours ago, Pjj said:

That’s an awesome picture , you would never be allowed to work like that now , those were the days 😂😂

Given half a chance somebody might, apparently the going rate is £60 a day on the fiddle 

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Sonicthesplash

If you are sensible and have a good designer, you can keep the price down with a mixture of wrap (say a quarter wrap) and vinyl cut graphics, which is what I believe people are referring to when they say 'normal sign writing' in the posts above. Very few people have actual hand painted (by a classic sign writer) lettering these days. 

It is all about brand penetration, if you are a one man band who plans to stay that way forever, you do not need to stand out from the crowd (once you have established and filled your round). Word of mouth should be enough to fill in any empty slots unless you are totally unreliable.

I would recommend to anyone to spend time and effort creating a brand which sets you apart and makes you recognisable from the competition. It doesn't have to be a full wrap, just decent branding which is consistent across all that you do, emails, invoices, estimates, flyers. You need to imprint your brand and your business on the minds of your potential customers. It needs to be something that they desire. A brand helps create that desire. and you can choose if you are Ralph Lauren or George.

Your brand affects everything. If you are seen as bargain basement, that is where your acceptable prices will be pegged forever. If you are viewed as more upmarket and desirable, you will be able to command higher prices and still win business from people with cheaper prices than you.

If you are the same as Joe Bloggs Window Cleaning and there is nothing to differentiate you from the competition, you will unlikely be market leader. It is counter intuitive if you apply logic but think of it as an Apple  imac computer, not cutting edge technology but a desirable brand that is reliable and works. 

I have read some very interesting studies and used some very interesting computer models of product percolation in markets, and the fact is if you a market leader, increasing your prices actually makes your product or service more desirable not less, and the competition is left fighting for market share from each other and not you. So aim to become market leader if you want an easier ride. This includes brand development as one of the most important activities you carry out.

It is horses for courses, naturally and some people do not want to grow, and that is their chosen model but if you do have designs on being more than a one man band, start as you mean to go on.

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10 hours ago, Sonicthesplash said:

It is all about brand penetration, if you are a one man band who plans to stay that way forever, you do not need to stand out from the crowd (once you have established and filled your round). Word of mouth should be enough to fill in any empty slots unless you are totally unreliable.

I would recommend to anyone to spend time and effort creating a brand which sets you apart and makes you recognisable from the competition. It doesn't have to be a full wrap, just decent branding which is consistent across all that you do, emails, invoices, estimates, flyers. You need to imprint your brand and your business on the minds of your potential customers. It needs to be something that they desire. A brand helps create that desire. and you can choose if you are Ralph Lauren or George.

The above does matter whether you want a multi van op or are like me a one man band, Brand is key and creating a brand sets you apart from the competition.

I'll do a Scottish special and talk about myself, I saw this years ago and decided to set myself apart from others in my local area first one to start wearing a uniform of any sort then to branded  work wear, had a logo designed website, vehicle signage, fb page etc, I did most of this over 10 years ago and do my best to maintain my professional image and presence.

Of course you can do all of the above but if you can't run a business and are 💩 at cleaning windows you ain't going to succeed, some newbies belief the streets are paved with gold and blowing 10k on a van and system will see custys coming to them in droves. 

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scottish cleaning service
34 minutes ago, Iron Giant said:

Of course you can do all of the above but if you can't run a business and are 💩 at cleaning windows you ain't going to succeed, some newbies belief the streets are paved with gold and blowing 10k on a van and system will see custys coming to them in droves. 

In the end the most important thing I have noticed in life is you Must be Reliable even if you miss bits they know you will be back around the same time next month. I have an old guy up here thinking of retiring as he has been going over 50yrs and still Trading. 100 odd customers and I think I will be his first choice. It would make sense because they are all near where I stay.

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