Yes it’s professionally done don’t have a clue about optimisation sorry ???? just know it’s at the top of a google search in my area and get loads of enquires though it ,had it around 8 years or more now it was initially slow to get Any responses .
Website is a pro build but no SEO has been done I have had an SEO guy @K in Kent give a quick look over as a favour he said there was only a few minor issues with my site but as I ranked high those minor issues didn't matter so much.
Some cleaners just churn out something basic, I know mine isn't all singing and dancing, But one important thing you missed is spelling and grammar I use the Grammarly app on my pc and this corrects 99.9% of written content just the odd occasion were it's wrong with it been non uk app it works within wordpress which is great for me it even corrected some of the proof readers mistakes ?
Hello mate, I missed out lots of things to be honest because I was trying to keep it simple, and the single most important fundamental to get right is the content. Concentrate on improving it and making it better than your competitors. But you're quite right, spelling and grammar does matter and is a ranking factor and it looks more professional. Poorly written, badly spelt content is likely to harm your rankings and reflects badly on you, or can do. But then again, standards of grammar and spelling these days are pretty appalling. And as you say spell checkers are for American spellings many of which are different to ours.
And ideally only one service per page, so addons each need their own targetted page. It can be done combining multiple services on 1 page or your homepage might rank better and that should be a summary of all services provided and locations covered.
