Any Suggestions For Website Improvement

Discussion in 'Advertising Offline/Online & Canvassing' started by Dirty Marks Cleaning, Sep 17, 2013.

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  1. My current website needs updating. any suggestions on what it may need for improvement. I look forward to your comments. Currnet website http://www.dirtymarkscleaning.com
     
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  2. Njones

    Njones Well-Known Member
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    Before anything else - change your company name.

    My mrs saw it, laughed & said "Mark's a pervert then is he?" LOL.
     
  3. Dodger

    Dodger Hero
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    I haven't looked yet but yep I had a giggle as well Nathaniels right lmao
     
  4. Dodger

    Dodger Hero
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    I'll let Nathaniel answer if he's willing he'll put it way better than me but seriously, get someone to build it for you it isn't good.
     
  5. Smurf

    Smurf Banned
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    I don't understand that comment to be honest so please explain :Image16:
     
  6. Njones

    Njones Well-Known Member
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    After the name change you NEED to get a few things done on your site to get best google rankings and best conversion rates:

    1: Update the layout to a responsive one - over 25% of all browsing is done via mobile devices these days, so a site thats easy to view regardless of the device is essential.
    2: The colour scheme is bad - in the UK red is subconsiously associated with danger, warnings, stop signs etc. and this will reduce the number of calls you get from the site.
    3: "Click" on the menu buttons looks a bit retarded (sorry!) - get rid of it.
    4: You need to include your keywords (names of all the areas & towns you work in + names of all the services you offer) in your page titles.
    5: Meta tags need to be added (Keywords, description and author) to every page.
    6: Social media is a powerful tool for google ranking - if you haven't already, setup facebook, twitter & Google+ pages and then add link buttons or newsfeed widgets to your site.
    7: Use photos of YOU - photos of your team, your signwritten vehicles, pics of windows actually being cleaned NOT just photos of clean glass.

    There's loads more,.. but I feel I'm being a bit harsh already just with that list!
     
  7. Smurf

    Smurf Banned
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    Think I'm being ingnored... :Image13:
     
  8. Dodger

    Dodger Hero
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    Nothing new there then haha

    Anyway onto the OP, almost everything NJones said is absolutely spot on and he's right theres a lot more but first things first you're obviously after commercial work or you wouldn't mention it but the site screams home made, it's very unattractive and I can't see you getting commercial work from it. I know of a couple of cleaners not too far from you with top notch sites, prospectives would look at yours and then theirs and, well you can guess where I'm going here.

    Red by the way isn't that bad I finished a site a few weeks ago thats waaaaay redder than yours and it's already brought in a good amount of work I'm told. (hence the almost)

    Sorry mate, you asked.
     
  9. Thanks for the comments guys... More welcome please...
     
  10. Kips

    Kips Well-Known Member
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    Hi Mark

    I like the 3d guy, he looks really cool. But I'd agree with what the others say about the name "Dirty Marks" - I can see what you're going for, dirty marks as in marks on the windows that are dirty, but the play on words it makes connects with the image of a guy called Mark who is dirty or a pervert. Window cleaners already have a bit of stigma attached to us thanks to movies like "confessions of a window cleaner" and when you have the subconcious suggestion of mark the pervert and then that 3d guy wearing a mask it all starts to get a bit.. rapey. Most customers tend to be women in window cleaning so you really need to cater to them.

    The site has good info, but it looks sparse; there is too much whitespace. From a usability point of view, the red over blue text has to go - anyone with any sight difficulties is really going to struggle, and anyone with dyslexia is going to hate you. The blue on red clash on the hard surface cleaner page will make colourblind people want to punch themselves in the face.

    Overall, design wise you could really structure the layout differently and break it down to looking much nicer on the eye. It does look quite home made and the overall design just isn't good is really really bad/terrible. Sorry to be harsh..

    In terms of SEO (search engine optimisation) you might run into problems too. Googles webspam team has identified recently a few things your site is doing as things that might get you penalised - although to be fair you are on page one of google for the term window cleaners wolverhampton. (Although not showing up on the map - you have registered for google places, haven't you..?)

    If you go to copyscape.com and use it to check your site for copy content, you'll see that a few of your pages have the same content for different areas - Google could in the future penalise your search ranking for this - they're rolling out and updating their 'penguin' algorithm which will change the way it ranks pages quite a lot. You want to avoid copy content or doorway pages as much as possible.

    I can't see any links to facebook or twitter. You want to get onto this, I get a lot of business from facebook and it is the no.1 way to have an 'online' conversation with your customers and potential customers. I dont mean like, chat to them, I mean deliver to them updates and news about what you've done, what you're doing / offering that is new and what you can do for them right now.


    If it were me (and this is just my opinion) i'd drop the dirty marks name altogether and redo the site myself with a nice template, you can get great wordpress themes now for really good value. Here's one with a video showing you how to do it if you're not sure about wordpress. http://rockstarleadtheme.com/special3/ (not an affiliate link) - the guy has an annoyign accent but bear with it, watch the video.

    There are tons of themes out there like that one though, generally they're called lead generation or lead capture themes. Just google for 'em. My site uses one, I can't remember what it's called but I set it all up in like 2 days. www.rpwc.co.uk .

    Also do a LOT of research on SEO - google has really changed the game in 2013 with how they rank sites.

    Good luck fella
     
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