I have found the opposite with regards to keeping customers. In my case they are much happier having 6 weekly and paying slightly more than 4 weekly, where they were saying " Is it 4 weeks already?! ".6 weekly at a slightly higher price they save money annually. Yes you need more customers , (but you don't need to do more work) so I went on a mission and got them. If I could get 400 customers I could get 600 with time. I was thinking long term profit margins. I'd have no chance of charging the same sort of money for 2 or 4 weekly and I wouldn't want to be doing them at that frequency, especially for less money when they don't need it. I like to give value for money. My customers are by and large very loyal as they see the better value of a 6 weekly clean even at a slightly higher price. Different of course for guys working near the coast or perhaps industrial areas, where they do get dirty quicker. And awkward enough to alter established rounds. That's why my advice was really aimed at those starting out, in answer to the question asked by the op.
I suggest again though : Run this conversation, in its entirety, by your accountants. I'd be very interested to hear what they think.
Last edited by a moderator:
