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But this is the thing, what are they actually manufacturing. Probably buying in 95% of their equipment, and bolting it together doesn't really make it a manufacturing company. Pure Freedom were part of a manufacturing company. They made their own frames and made, in my opinion, by far and away the best electric reel on the market, which I believe was more expensive than Ionics attempt.
Yet Ionics "cheap" division, Pure 2O offer to match any other prices of their competitors so can be cheap when they want to be.
They do actually manufacture there own systems or at least they did last time I was up there , they have invested huge amounts of money in cnc kit etc , there kit is good and looks the part but do you really need electric blue neon lights on a window cleaning system , just more to go wrong and totally unnecessary.