H
Hawke
Sorry just meant that there's no point being self -deprecating. Sell yourself on what you do well, not on what you don't do - so just like you wrote, you do a good job, provide value and good customer service. No need to remind them there are cheapos out there, they'll realise that themselves and if want a poor job done cheaply then they probably aren't your customer base!Why?
That's the best line.
Your not competing on price, you are competing on customer service and value for money.
I make it clear if it's cheap you want look elsewhere. I look to promote the fact that I am professional, insured, do a fantastic job and look to resolve any issues asap.