was this wrong

Discussion in 'Chit Chat & Introductions' started by me5380, Apr 30, 2012.

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  1. me5380

    me5380 Member
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    hi,i took a new client on the end of last week ,He has just started a window cleaning business and wanted me to advise and canvass for him,he was not in a posistion to build his round up slowly and he wanted his work to be comact and easy to get round.

    After a bit of thinking i decided the way forward was to do a first time clean for just £3.50 and then normal £6.00 after ,This way he was liable to pick more work up on the same street etc and the response rate would be far greater.I know about 20% of his work may drop of after first clean but that will still leave him with 80% more work than he had llast week.

    Anyway i found a nice little area to canvass for him and ended up picking him 37 new customers up in two days.

    The problem is that he has upset another wc and he had hassle saying he was undercutting on purpose and how could he compete with this.

    This is not the case,we just came up with a strong marketing plan and after first clean he will be charging the average for that area and at the end of the day he has now got to go and clean for £3.50 which will be hard to start with,

    Does anyone think our marketing plan was underhand
     
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  2. windyman

    windyman Well-Known Member
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    Not underhand, but I do think it was flawed.

    Most window cleaners will tell you no way should you charge less for the first clean!!! This is a big mistake. It's the hardest clean, takes twice as long as a normal clean, and people can get you to do the hard work for dirt cheap, then cancel you. Some window cleaners charge MORE for first clean, even up to twice as much. I think this is your first mistake. Do you or your client have any experience window cleaning?

    As for undercutting the other guy, then there are no laws on it. But personally, the way I run my business is that if someone has a WC & are happy with them, I move on I don't undercut. I know others will disagree with me & say business is business, which is true. But this is the way I work & has served me well. I like to befriend other WCs, not hack them off.
     
  3. me5380

    me5380 Member
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    i dont think it is flawed,i understand about about the time it takes to clean first time but the guy who is doing them had no customers last week he now has these to be getting on with and they are all within walking distance.

    Marketing would always nearly come at a cost in this case its the hourly rate that will go down.

    he did factor this in his marketing budget so it was allowed for and yes he will loose a few after first clean but no way will he loose all and he is charghing no more than the going rate.

    I have only charged him £6.50 per customer as i know i will get twice as many customers for him than i usually would in the same space of time and i didnt want to rip the guy off.
     
  4. windyman

    windyman Well-Known Member
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    Fair play yea.

    I'm just never sure why a WC would pay someone to do this for them, no offence.

    I have started up a WC business twice (had one then moved), and have started from scratch both times, and quickly got to a profiable business which I can live well on.

    I always like to see the house, give my price etc. No one else could do this for me. If I took next week off to canvass, I could easily get 37 customers.

    Anyways, I don't think you were underhand. This is your job & looks like you've done it for this guy.
     
  5. Belfastcleaning

    Belfastcleaning Grand Master
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    Did this guy pay up front or have any say in the Pricing? I would be raging if you told me you got me 37 stinking first cleans for £3.50 each
     
  6. bluemonkey

    bluemonkey Guru
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    so what if he has upset other window cleaner, the other clean is just worried about losing loads of work and he know he cant get back

    i know commercial window cleaners that offer the first month free, and get loads of work,

    if offering a cheap first clean gets him loads of work that stays then great for him, a lot of window cleaners who say you must charge double, and have a mim price of £10 always seem to of been going for years and have full rounds so can turn away work,
     
  7. Ryan

    Ryan Guest

    It is cheap

    i just charge a flat rate so if the house is £10 its a monthly price so the first clean is £10 and then its £10 a month after this

    end of the day if customers are loyal and have it done every month this is great :]

    3.50 is cheap and i would't do a front for that lol i can do 4 houses and make £40 in 2 hrs and it would take me 12 houses to make that much which would take me around 5hrs or so
     
  8. jambo113

    jambo113 Guest

    if its just one windy dont worry about it as long as its not 3or4 moaning then hill get trouble. ive had over 7000 leaflets posted round my area and i bet at least 5000 of them already had window cleaners and ive only ever had one anoyed bloke ring me up and after 5 mins on the phone to him he ended up apollogising to me and said good luck. as for the idea of 3.50 first cleans its a bit risky but like you said his now got 37 custmers youll just have to see how it spans out. keep in touch with the bloke and try and find out after a couple of months how many his dropped.

    p.s do you canvass grimsby 37 in 2 days is quite good
     
  9. me5380

    me5380 Member
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    lol,no to far wish i could canvass eveywhere window cleaners are crying out for good canvassers and most of them seem to be ok i think this is because window cleaning is very cash rich,i am worried long term though cos i already work for a bloke that wants to get 4 vans out this year,the problem is it is not so cash rich for him as he will have to pay me also pay a employee to clean so he wont earn any cash for himself for at least 8 week.[hr]
    yeah 37 was good but that was only cos price was so cheap,its true what they say people buy the offer,(how many times u been supermarket and bought something cos u thought u were getting a good deal)and in truth i dont think he will loose that many as long as he does a good job,i think the key is to get people intrested first and show them what u can do
     
  10. simon

    simon Guru
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    your right about buying the deal lol my ex would buy all sorts of **** we didn't need if it was on offer. but i charge x 1.5 at least for 1st cleans & explain why & never had a refusal. no one owns an area its all free to canvas & you usually only get work if their man isn't doing a good job & that his fault not yours but customers are usually pretty loyal if your regular
     
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