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I started out on my own six months ago this week and the only regret ( but not a very big one) I thought I would offer a Half Price clean on the customers 3rd clean, my reasoning for this was that if I could insensitive them to have at least 3 cleans then by the time the 3rd clean was due the customers would see the benefit of having a regular cleans and also give me the chance to work the old @Greener charm and build rapport with them /emoticons/wink.png.
I spent a few quid and fair amount of time, flyers, web site, Facebook page etc promoting the offer (offer ends 31/12/15).
It probable took me the first 3 months to realise that I didn't really need to offer any incentive, just work hard, price fair, be reliable, be polite and ALWAYS do what you say you will do.
But of course once I had the first 50-100 customers under my belt the word was out "HALF PRICE 3rd CLEAN" :cheers:, picking up lots of customers via word of mouth, so I now feel compelled to offer the half price clean to every new customer mainly because you never know if they might know one of my existing customers or possible seen one of my flyers ect, ect..
I've no doubt that the offer has helped me gain a "small" amount of customers but I do think that it really wasn't needed. I don't even mention it now until after they have agreed to join my schedule, then its along the lines of " thank you very much and as a way of showing my appreciation for you joining my round your 3rd clean will be Half Price" /emoticons/wink.png:thumbsup:/emoticons/smile.png
Now six months later I have just over 200 regular customers and to be honest I think the majority of them have forgotten about the offer by the time the 3rd clean comes round and its a nice surprise for them when I remind them.
So Like I said the only regret ( but not a very big one) now Im really busy I cant help but think " Gosh if only i'd known I could be earning twice as much on this 3rd clean" LOL /emoticons/wink.png
I admire the way you have thought of this "half price 3rd clean" as a way to market your business. I would certainly not 'regret' doing it. Who knows, it may end up to be the foundation of your business. Don't think that your customers have forgotten. If they have sooner or later they will remember. If you made the offer, then stick to your word - honesty goes a long, long way in our business.
In business we all need something a little extra that will set us apart from the other local lads. Maybe in the years to come you will be known as 3rd Clean Half Price Window Cleaners - maybe even have your fleet of vans sign written up that way.