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Haha long time since I've heard that phrase. Very true in most circles but surely not for window cleaning. Our overheads are so low if you're increasing gross and not net this should only be because you've chosen to invest in better equipment etc do you not think?When your turnover is growing month on month it can be easy to think you're raking in the money, the key thing is the profit, if you're not making a decent profit then eventually turnover will stop growing and this is when you find that the business fails as it wasn't making enough / any profit.
Turnover is vanity, profit is sanity : )