I am sorry but you really need to get a grip and take control.I have every confidence in my ability and I have a good reputation for what I do but when you get dropped for increasing prices for something people see as not essential it's concerning.
YOU are the one standing in YOUR way to better profitably.
A drop in customers is EXACTLY what you want to achieve when putting up prices.
Why do you think SKY or any other large company massively hike up their prices if you are loyal to them? Are they worried that they're going to loose a bunch of customers? No..it's what they want, less work, less stress on their business for more reward. SKY is not an essential service..
I'm going back to work on Tuesday, I only have 5 jobs to do to ease me in from.yje shoulder op, and they are simple window cleaning jobs, about 2 hours for the day max, each job is between 40 and 55 quid, long standing customers that i have had now for 16 or 17 years..I have ALWAYS put their prices up...ALWAYS.
Whilst off work, I had a friend who covered for me, and reaped the rewards of my prices whilst I healed. He came to me and said that doing my work opened his eyes and made him realise just how much more profitable my time is compared to his.
He thought because he is making 400 a day, doing 20 houses a day he was doing well.
When he had to cover some of my work, he made more money in 3 hours, than he did in 8 over his, and not being rushed off his feet either. He could never understand how had time to go out on my motorcycles during the week, or have time to take out doing stuff I like to do.
I explained to him, you need to be able to gauge your customers. You want them to be ever-so slightly uncomfortable with your prices at all times, you need to push the boundary just up to, and a bit over the limit of what they are willing to pay, it keeps them justifying the price, and re affirming the value that they have the best person for the job. You will loose customers every time you do this, but a core base will form that stick with you, you replace the lost customers and keep the strategy, that core grows and grows.
It's the Core that you build up that becomes your business over the years.
You cant grow that core if you don't make room for it.
If you are scared of putting up your prices, you are clogging up space for that high profit core to grow.
It's simple business.
Last edited: